PDC Wellness: Sunryz

PDC Wellness: Sunryz · Sunryz Wanted to Launch a Brand. It Ended Up Creating a World.

PDC Wellness introduces Sunryz through a high-energy short-form video campaign targeting the evolving habits of Gen Alpha. This commercial project captures the intersection of skincare and self-expression, framing the brand's arrival through a lens of exploration and curiosity. The production, developed by agency Mod Op, leans into a saturated and clean aesthetic that emphasizes the vibrancy of its youthful subjects. The edit utilizes slow motion to anchor the fast-paced sequence of live-action vignettes, from retail discovery to home-based beauty routines. Post-production was handled by Red Creek Productions, with original sound design contributed by Krystle Cajas to round out the project's vertical-first format.