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PDC Wellness: Sunryz: Sunryz Wanted to Launch a Brand. It Ended Up Creating a World.

Brand
PDC Wellness: Sunryz
Date

Jul 2026

Description

PDC Wellness introduces Sunryz through a high-energy short-form video campaign targeting the evolving habits of Gen Alpha. This commercial project captures the intersection of skincare and self-expression, framing the brand's arrival through a lens of exploration and curiosity. The production, developed by agency Mod Op, leans into a saturated and clean aesthetic that emphasizes the vibrancy of its youthful subjects. The edit utilizes slow motion to anchor the fast-paced sequence of live-action vignettes, from retail discovery to home-based beauty routines. Post-production was handled by Red Creek Productions, with original sound design contributed by Krystle Cajas to round out the project's vertical-first format.

Style

Vertical, Commercial, Saturated, Clean

Techniques

Slow motion

Industries

Skincare

Color
Pure White
Navy
Background

Retail Store

Context

Social Media / Short Form Video

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