PDC Wellness: Sunryz
Sunryz Wanted to Launch a Brand. It Ended Up Creating a World.
Jul 2026
PDC Wellness introduces Sunryz through a high-energy short-form campaign targeting the Gen Alpha skincare market. The project positions the new brand within the daily beauty rituals of a younger demographic, focusing on the intersection of self-expression and retail discovery. The creative direction, spearheaded by Mod Op, utilizes a dynamic montage style that leans into a saturated and clean aesthetic. By blending live-action technique with slow motion, the visuals capture the tactile experience of applying wellness products within a home environment. Post-production and VFX were managed by Red Creek Productions, with sound design by Krystle Cajas providing the auditory backdrop for the vertical-format campaign.
Vertical, Commercial, Saturated, Clean
Slow motion
Skincare
Retail Store
Social Media / Short Form Video
