Panera

5 projects·0 creatives·

Featured Panera projects

This week's top Panera projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Panera · Meaningful Meals

Panera's 'Meaningful Meals' campaign centres on the human connection fostered by shared dining experiences. The film features documentary-style interactions between individuals in a restaurant setting, emphasizing spontaneous reactions and genuine conversation. Utilizing natural light and intimate framing, the cinematography highlights the brand's space through a clean, warm aesthetic. This live-action work prioritizes authentic moments, stripping back production polish to focus on the interplay between guests and their surroundings.

Project

Panera · Something Great

Panera's 'Something Great' campaign highlights quiet moments of productivity within a casual dining environment. The film features a writer at work in a restaurant setting, focusing on the interplay between a meal and the creative process. The commercial utilizes a warm, cinematic aesthetic to emphasize a clean, live-action approach to the fast food experience. The production, handled by 72andSunny NY, centers on a balanced interior composition featuring naturalistic restaurant details.