Panera
Something Great
Brand
ProjectSomething Great
Date
Mar 2026
Description
Panera's 'Something Great' campaign highlights quiet, focused moments within a fast food setting. The spot features a creative individual working on a screenplay at a restaurant table, balancing a meal with the act of writing. Directed with a cinematic aesthetic, the project utilizes warm, clean lighting to frame the casual interior. Agency 72andSunny NY emphasizes the live-action technique to capture the atmosphere of a routine dining experience.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Fast Food
Color
Beige
Chocolate
Background
Café
Context
TVC / TV Commercial
Associated creatives
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