Out/Standard

Out/Standard · Brand Identity

Out/Standard defines its visual voice through this comprehensive brand identity project. Developed by Soo Yeah Studio, the work anchors a multi-disciplinary approach in bold typography and high-contrast graphic design. By blending studio portraiture with motion graphics, the project creates a cohesive aesthetic that spans print-ready assets and dynamic video sequences. The identity leverages cinematic lighting and a saturated color palette to frame diverse subjects and lifestyle imagery. Techniques such as vector integration and custom letterforms are applied throughout, resulting in a distinct, modern look that supports the brand's creative direction.