Out/Standard
Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2024
Description
Out/Standard introduces a fresh brand identity developed by Soo Yeah Studio, blending editorial photography with high-impact motion graphics. The project spans various commercial applications, from studio portraiture to cinematic video sequences that establish a modern, multifaceted visual language. The work leverages bold typography and a vibrant color palette to ground its graphic design elements. By integrating neon lighting techniques with clean, vector-based compositions, the identity achieves an atmospheric and high-contrast look suitable for diverse music-focused creative media.
Style
Horizontal
Techniques
Typography
Color
Jet Black
Context
Brand Film / Corporate Video
Associated creatives
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