Out/Standard: Brand Identity
Brand
Date
Nov 2024
Description
Out/Standard defines its visual voice through this comprehensive brand identity project. Developed by Soo Yeah Studio, the work anchors a multi-disciplinary approach in bold typography and high-contrast graphic design. By blending studio portraiture with motion graphics, the project creates a cohesive aesthetic that spans print-ready assets and dynamic video sequences. The identity leverages cinematic lighting and a saturated color palette to frame diverse subjects and lifestyle imagery. Techniques such as vector integration and custom letterforms are applied throughout, resulting in a distinct, modern look that supports the brand's creative direction.
Style
Horizontal
Techniques
Typography
Color
Jet Black
Context
Brand Film / Corporate Video
Associated creatives
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