OTHER

OTHER · Brand Identity

This brand identity project for OTHER showcases a multifaceted visual system across packaging, digital motion, and editorial design. The identity leverages bold typography and a vibrant color palette, blending surreal illustrations with structured, minimalist layouts to establish a distinct market presence. Creative production by Cash & Carry Studio spans from 3D rendered product animations to documentary-style publication design. The project incorporates clean motion graphics and experimental typography, often set against stark, high-contrast backdrops. Throughout the campaign, the work utilizes natural light, 3D render / CGI, and live-action techniques to emphasize the tactile quality of the brand’s visual assets and physical packaging.