OTHER
Brand Identity
Aug 2025
The brand identity project for OTHER, developed by Cash & Carry Studio, encompasses a multidisciplinary approach to visual storytelling and product packaging. The work integrates clean typography with vibrant graphic elements, spanning digital motion graphics, print publication design, and stylized 3D product animation. Across the campaign, the design language utilizes a bold color palette and experimental layouts to maintain a consistent aesthetic across diverse media. The project highlights the application of brand assets through both static commercial imagery and dynamic video content, showcasing the versatility of the identity within transit advertising, minimalist studio photography, and documentary-style editorial layouts.
Commercial, Clean, Vertical
