OpenTable

OpenTable · The Dad Add

OpenTable debuts The Dad Add, a commercial spot highlighting the platform’s role in facilitating family dining experiences. The film centers on a restaurant receipt printer dispensing a list of quintessential fatherhood activities, framing everyday moments as a full-course menu. Captured with a clean, live-action technique, the video uses the humorous order list to contrast the logistical nature of restaurant ticketing with the personal dynamics of fatherhood. The piece maintains a tight focus on the receipt to ground the narrative in a familiar culinary environment.

OpenTable · The Proposal 20"

OpenTable debuts 'The Proposal,' a 20-second commercial spot that explores the intersection of dining and significant life moments. The narrative centers on a romantic setting, utilizing live-action technique to capture a quiet, intimate atmosphere. The film employs a cinematic aesthetic, leaning into warm lighting to build a contained, restaurant-focused narrative. Music and sound design, handled by Michael Ciccone, underpin the piece as the scene unfolds within a traditional dining environment.

OpenTable · Make Magic

OpenTable · $22,000 Wine

In a delightful subversion of fine dining norms, the OpenTable project titled $22,000 Wine strips away the white-tablecloth pretense to bring rare luxury directly to the Melbourne pavement. This ambitious restaurant food and beverage campaign centers on professional sommelier Jay Bessell, who navigates rainy, urban streets to offer passersby a taste of a legendary $22,000 bottle of Chambertin. By placing such a prestigious vintage in the hands of unsuspecting pedestrians against the backdrop of local bistros like Federici, the production captures a rare friction between high-end connoisseurship and spontaneous human connection. Executed with a raw, documentary style, the live-action technique leans into the authenticity of the setting, utilizing natural daylight and soft focus backgrounds to emphasize the genuine, surprised reactions of the participants. The result is a playful, lifestyle-focused narrative that effectively humanizes an otherwise intimidating category, proving that the best culinary experiences are often those found unexpectedly on the sidewalk. By eschewing the polished, controlled environments typical of premium wine advertising, the project channels a grounded, energetic atmosphere that feels both premium and accessible. This approach creates a compelling brand story for OpenTable, illustrating that the platform is not just about reservations, but about fostering memorable, authentic food experiences wherever they might occur, successfully blending high-culture storytelling with the grit and charm of a modern city street.

OpenTable · Date Night 20"

OpenTable presents 'Date Night 20"', a commercial campaign focused on the restaurant dining experience. The visuals lean into a moody aesthetic, using low-key chiaroscuro lighting to cultivate an intimate, quiet atmosphere within a restaurant setting. Captured through live-action technique, the project highlights the connection of a couple dining in a booth, framed by warm, ambient light. Michael Ciccone provides the sound and music composition that anchors the project's cinematic tone.