OpenTable
The Dad Add
Brand
ProjectThe Dad Add
Date
Jun 2026
Description
OpenTable’s 'The Dad Add' campaign leans into a humorous, lighthearted tone to celebrate fatherhood within the food and beverage sector. This commercial project captures a series of 'dad duties' presented as items on a restaurant order receipt, ranging from 'chest naps' to 'endless trips to the park.' Utilizing live-action techniques, the vertical video maintains a clean aesthetic that focuses on the details of the printed ticket. The project highlights the brand's identity through a playful, relatable lens, framing the father-child dynamic as an essential service.
Style
Humorous, Vertical, Commercial, Clean
Industries
Beverages
Color
Pure White
Jet Black
Context
TVC / TV Commercial
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