Onitsuka Tiger

Onitsuka Tiger · Onitsuka Tiger S/S 25 Campaign

Onitsuka Tiger presents its S/S 25 campaign, a fashion editorial production captured by photographer Yoshiaki Sekine. The series explores the collection through a blend of candid, documentary-style imagery on set and refined, studio-lit portraiture. Designed by Andrea Pompilio, the collection features contemporary athletic apparel and utility-focused silhouettes. The visual direction leverages natural light and a warm, desaturated color palette, set against textured wood-paneled interiors to emphasize the structural details of the garments. The project features models Cameron Kendrick, Jaume Marti, and Matthieu Akpo, with casting direction by Shimana.

Onitsuka Tiger · Onitsuka Tiger AW26 Denivita Lookbook

Onitsuka Tiger leans into a rugged, utilitarian aesthetic for its AW26 Denivita lookbook, masterfully blending high-fashion sensibilities with a raw, industrial edge. Designed and captured through the lens of Andrea Pompilio, this fashion campaign prioritizes texture and silhouette, centering on the tactile quality of denim as it interfaces with contrasting materials and casual layering. The editorial imagery features model Stas Zienkiewicz, whose presence is defined by a cool, neutral introspection that complements the collection's gritty backdrop. Casting director Finlay Macaulay expertly grounds the visual narrative in a modern, edgy reality that feels both timeless and forward-thinking. Throughout the series, Pompilio employs cinematic techniques, utilizing low-key lighting and chiaroscuro effects to emphasize the complex construction of the garments—from acid-wash jackets to distinctively piped button-downs. The use of natural light, paired with deliberate studio compositions and artistic graphic borders, transforms standard product photography into a sophisticated, lifestyle-driven experience. By embracing a moody, industrial-style environment, the project successfully elevates the streetwear heritage of Onitsuka Tiger, presenting a cohesive lookbook that reads as both an elevated fashion statement and a testament to contemporary garment design. This collaboration underscores a sophisticated balance between polished editorial minimalism and the raw, unvarnished spirit of street-inspired luxury, setting a clear, atmospheric tone for the brand's upcoming seasonal trajectory.

Onitsuka Tiger · Onitsuka Tiger S/S 26

Onitsuka Tiger S/S 26 captures a distinct shift toward tactile, narrative-driven fashion photography, blending heritage sportswear aesthetics with a relaxed, domestic intimacy. Through the lens of photographer Andrea Olivo, the campaign trades high-octane stadium energy for a more grounded, editorial perspective that leans into the nuances of texture and light. Model Leo Aylward anchors the series, moving effortlessly between the cozy, vintage-inspired confinement of a sun-drenched bedroom and the expansive, moody atmosphere of an outdoor waterfront. The visual execution relies heavily on natural light to emphasize the richness of material, particularly the interplay between suede textures, metallic accessories, and soft layers. Each frame reads as a deliberate study in lifestyle storytelling, where the clothing feels lived-in and authentic rather than mere product placement. By prioritizing these subtle, character-focused portraits, the project elevates the brand’s technical athletic roots into a more sophisticated space of contemporary personal style. The creative direction successfully avoids the overly polished look typical of mainstream campaigns, opting instead for a raw, honest aesthetic that invites the viewer to linger on the details, from the fringed loafers to the gradient lenses of the eyewear. This collection highlights how effectively Onitsuka Tiger continues to reinvent its visual identity while maintaining the integrity of its classic, sporty foundations within an evolving landscape of global fashion.

Onitsuka Tiger · Onitsuka Tiger X Versace 2026

The Onitsuka Tiger X Versace 2026 campaign represents a seamless collision between heritage athletic footwear and high-fashion luxury. By marrying the technical precision of Onitsuka Tiger with the bold, sophisticated DNA of Versace, this collaboration creates a visual dialogue that feels both intentional and elevated. Photographed by Frank Lebon, the series utilizes studio strobe lighting to emphasize clean, structured silhouettes against neutral backdrops, leaning into an editorial minimalism that demands attention. Creative director Dario Vitale orchestrates a narrative that balances athletic function with couture sensibilities, expertly supported by the art direction of Lina Kutsovskaya. The imagery features talent including Isaac Powell and Abuk Yor, whose presence brings a modern, candid edge to the frame, while fashion stylist Spencer Singer ensures the tailored aesthetic remains the focal point throughout. With the addition of meticulous hair styling by Shiori Takahashi and precise makeup work by Yadim, the project functions as a masterclass in modern fashion branding. The work effectively uses low-angle portrait techniques to ground the footwear as the primary subject, turning a simple sneaker into an object of high-concept design. This collaboration proves that the intersection of sport and luxury is not just a trend, but a nuanced space for creative expression, perfectly captured through the lens of a highly curated, studio-based production that prioritizes sharp, refined visual storytelling.

Onitsuka Tiger · Onitsuka Tiger S/S 2026 Campaign

Onitsuka Tiger · Eau De Parfum