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·Onitsuka Tiger S/S 25 Campaign

A Black male model wearing black athletic apparel seated on a dark chair looking at a monitor in an Onitsuka Tiger campaign shoot.

Group of models posing in neutral and pastel apparel for the Onitsuka Tiger SS 25 fashion campaign

Model in black jacket and trousers sitting on a black chair against wood paneled walls for Onitsuka Tiger S/S 25

Model in sleeveless cream utility vest resting on a dark chair against a warm wooden wall

Onitsuka Tiger Onitsuka Tiger S/S 25 Campaign 2025

About

Onitsuka Tiger presents its S/S 25 campaign, a fashion editorial production captured by photographer Yoshiaki Sekine. The series explores the collection through a blend of candid, documentary-style imagery on set and refined, studio-lit portraiture. Designed by Andrea Pompilio, the collection features contemporary athletic apparel and utility-focused silhouettes. The visual direction leverages natural light and a warm, desaturated color palette, set against textured wood-paneled interiors to emphasize the structural details of the garments. The project features models Cameron Kendrick, Jaume Marti, and Matthieu Akpo, with casting direction by Shimana.