Onitsuka Tiger: Onitsuka Tiger S/S 25 Campaign
Brand
Date
Feb 2025
Description
Onitsuka Tiger presents its S/S 25 campaign, a fashion editorial production captured by photographer Yoshiaki Sekine. The series explores the collection through a blend of candid, documentary-style imagery on set and refined, studio-lit portraiture. Designed by Andrea Pompilio, the collection features contemporary athletic apparel and utility-focused silhouettes. The visual direction leverages natural light and a warm, desaturated color palette, set against textured wood-paneled interiors to emphasize the structural details of the garments. The project features models Cameron Kendrick, Jaume Marti, and Matthieu Akpo, with casting direction by Shimana.
Style
Vertical, Editorial, Warm
Context
Advertising Campaign
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