Onitsuka Tiger
Onitsuka Tiger S/S 25 Campaign
Brand
Date
Feb 2025
Description
Onitsuka Tiger presents their S/S 25 campaign, an editorial fashion project featuring a series of portrait and documentary-style images. The collection highlights contemporary apparel with a focus on relaxed tailoring, utility vests, and athletic silhouettes, set against warm, wood-paneled interiors. Creative direction for the campaign was led by designer Andrea Pompilio, with photography by Yoshiaki Sekine. The visuals lean into a clean, editorial aesthetic, utilizing natural light to emphasise garment textures. The campaign features models Cameron Kendrick, Jaume Marti, and Matthieu Akpo, with casting directed by Shimana.
Style
Vertical, Editorial, Warm
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.