OnePlus

OnePlus · Brand Identity

This brand identity project for OnePlus establishes a cohesive visual language across the technology company's retail and promotional ecosystem. The execution integrates clean, minimalist typography with the brand's signature red and white color palette, applied systematically to product packaging, accessories, and environmental advertising. Graphic design by Alphabet anchors the project, utilizing a consistent grid-based structure. The work spans diverse commercial formats, ranging from studio product photography featuring 3D render / CGI techniques to animated vector blueprints. Outdoor placements and motion sequences reinforce this architectural approach, maintaining precise margins and direct visual communication in urban subway settings and digital displays alike.

OnePlus · Genre Heroes

OnePlus presents 'Genre Heroes,' a comedic animated commercial produced by Jelly London. The project explores the intersection of gaming and lifestyle, following an anthropomorphic crocodile who finds his home routine interrupted by an unexpected delivery. Utilizing 3D render and CGI techniques, the spot leans into a cinematic visual style. The narrative focuses on the humorous interaction between the two characters, anchored by the technical execution of the animation studio.

Amazon, OnePlus · OnePlus10Pro Metaverse Unbox

Amazon and OnePlus partner for the launch of the OnePlus 10 Pro 5G with a promotional animated campaign centered on a virtual unboxing event held in Decentraland. The creative, produced by Blink Digital, positions the mobile release within futuristic virtual environments. The execution relies on 3D motion design and digital rendering, utilizing dynamic typography and high-contrast visuals. This technology sector project highlights the cross-platform integration between a retail marketplace and a hardware manufacturer using minimalist motion graphics.

OnePlus · Unboxing at 9000 ft.

OnePlus · Nord 2 5G

OnePlus · Evolve Beyond Speed

OnePlus · OnePlus Nord 2 5G