OnePlus

May 2023

This brand identity project for OnePlus establishes a cohesive visual system across retail packaging, outdoor advertising, and motion assets. Developed with graphic design by Alphabet, the project leans into a minimalist aesthetic characterized by a signature red and white color palette and structured, sans-serif typography. The identity work is showcased through a series of commercial studio photographs and CGI renders, which emphasize clean lines and precise, geometric layouts. By utilizing a mix of flat-lay photography, 3D renders, and vector-based animations, the brand maintains a consistent visual language that translates effectively from packaging blueprints to urban subway displays.

Horizontal, Commercial, Clean

Consumer Electronics