Nouvelle Idée

Nouvelle Idée · Brand Identity

Nouvelle Idée develops a comprehensive brand identity for Renzo, a food and beverage venture that channels a nostalgic, retro diner aesthetic. The project spans visual systems including signage, packaging, and digital motion graphics, anchored by a consistent palette of red, blue, and cream. Heavy-set stacked typography and scripted logotypes serve as the primary communication tools, defining both the physical retail environment and menu board layouts. The visual execution incorporates a mix of commercial lifestyle photography and dynamic motion design. Credits for the project include photography by William Lapierre and Mathieu Lévesque, 3D work by Charles Desmarais, and casting by Tony, Norbert, and Mathieu Maltais. The identity relies on clean graphic lines and a warm, intentional atmosphere to establish a distinct presence for the brand.