Nouvelle Idée

Sep 2025

Nouvelle Idée delivers a comprehensive brand identity for Renzo, a food and beverage concept defined by its nostalgic, retro-inflected aesthetic. The visual system bridges commercial lifestyle photography and clean graphic design, utilizing a distinctive palette of red, blue, and cream to establish a cohesive identity across print, digital, and environmental touchpoints. The project incorporates dynamic motion graphics and typography-led menu systems that lean into a mid-century diner atmosphere. With photography by William Lapierre and Mathieu Lévesque, the campaign captures the space through editorial portraiture and candid product moments. Technical execution spans 3D rendering and animation alongside traditional graphic design and web development. Charles Desmarais contributed to the 3D elements, while the project casting was managed by Tony, Norbert, and Mathieu Maltais.

Vertical

Advertising Campaign