North Carolina Education Lottery

North Carolina Education Lottery · Fan's Best Friend

North Carolina Education Lottery · Moment Brooklyn :30

The North Carolina Education Lottery presents 'Moment Brooklyn :30,' a commercial spot centered on the spontaneous excitement of prize discovery. The film captures reactions across various settings, shifting from the intimate focus of a scratch-off interaction to wider scenes of celebration in living rooms and parks. Executed with high-energy live-action technique, the project leans into dynamic camera motion to emphasize the surprise of the winners. The production was developed by agency Cactus, featuring post-production and visual effects work from Comppo and Final Cut US, with sound design by William McVay.

North Carolina Education Lottery · Moment Brooklyn :15

The North Carolina Education Lottery presents 'Moment Brooklyn,' a 15-second commercial that highlights the immediate reactions to a winning ticket. The spot moves through a sequence of live-action technique scenes, capturing the tension and release of a convenience store reveal followed by an outdoor celebration among friends. Produced by Eleanor with creative direction from Cactus, the film leans into high-energy pacing to emphasize the experience of the win. Post-production services were provided by Comppo and Final Cut US, with a bespoke soundscape composed by William McVay.

North Carolina Education Lottery · Winning Is Just the Beginning

The North Carolina Education Lottery presents 'Winning Is Just the Beginning,' a commercial spot centered on shared human experiences and milestones. The film uses live-action techniques and natural lighting to establish a warm, grounded atmosphere within a domestic setting. The narrative follows a couple as they revisit memories documented in a photo album, highlighting scenes of everyday life and personal achievements. Agency Cactus developed the creative approach, which moves beyond standard lottery tropes to focus on interpersonal connection and long-term celebration.

North Carolina Education Lottery · Bonus Edition Dream

North Carolina Education Lottery · Black Titanium Scratch Off

North Carolina Education Lottery · $8M Money Maker (AC)

North Carolina Education Lottery · Bonus Edition, Dream