New York Distilling Co.

New York Distilling Co. · Brand Identity

New York Distilling Co. establishes a cohesive brand identity for its Jaywalk Rye line, blending architectural motifs with craft spirit aesthetics. The project encompasses packaging design and visual assets that emphasize the product's urban origins through a combination of 3D render/CGI visualizations and studio photography. Creative input from Kingsland and Ollie Hooper shapes the project, with contributions spanning graphic design, bottle design, and 3D execution. The identity utilizes bold, clean typography and consistent logotype application, moving from formal product showcases to environmental photography of the building's exterior. This work leverages warm lighting and natural light to balance a modern, minimal aesthetic with the artisanal nature of the brand.