New York Distilling Co.

Mar 2024

New York Distilling Co. establishes a bold brand identity for their Jaywalk Rye whiskey, centered on a synthesis of typographic rigor and industrial aesthetics. The project features a diverse visual program, moving from 3D render/CGI product visualizations to captured architectural photography, each maintaining a clean, consistent application of the brand's logotype. Kingsland led the graphic design and bottle design, working alongside Ollie Hooper who handled 3D execution. The visuals lean into the brand's namesake through architectural motifs, including skyline-inspired lighting and street-level imagery. These assets demonstrate the versatility of the brand identity, applied across packaging, merchandise, and environmental design.

Commercial, Horizontal, Clean

3D render / CGI

Alcoholic Beverages

E-commerce / Product