New Holland Island

New Holland Island · Brand Identity

New Holland Island presents a comprehensive brand identity system that translates across environmental signage, exhibition materials, and architectural interventions. The work prioritizes minimalist design principles, utilizing high-contrast typography and precise alignment to communicate event details and informational copy within a historic urban setting. Techniques including clean editorial layout and monochrome graphic design are applied consistently across illuminated light boxes and large-scale outdoor posters. The identity system is further extended through architectural installations, where mirrored pavilions interact with the site's red brick facades to create a dialogue between contemporary form and historical context. Creative development was led by graphic designer Artem Strizhkov, with photography provided by Alexey Bogolepov, Igor Simkin, and Katya Nikitina.