New Holland Island
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2022
Description
New Holland Island's brand identity project integrates graphic design and environmental signage to unify contemporary programming within a historic courtyard setting. The system utilizes bold typography, high-contrast layouts, and minimalist visual elements to communicate exhibition details and event information across both permanent architecture and temporary installations. Captured through editorial and cinematic photography, the work features mirrored pavilions and illuminated light boxes that interact with the site's signature red brick facades. Artem Strizhkov led the graphic design, with photography provided by Alexey Bogolepov, Igor Simkin, and Katya Nikitina.
Style
Clean, Horizontal
Techniques
Natural light
Color
Jet Black
Pure White
Context
Advertising Campaign
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