New Holland Island: Brand Identity

Feb 2022

New Holland Island presents a comprehensive brand identity system that translates across environmental signage, exhibition materials, and architectural interventions. The work prioritizes minimalist design principles, utilizing high-contrast typography and precise alignment to communicate event details and informational copy within a historic urban setting. Techniques including clean editorial layout and monochrome graphic design are applied consistently across illuminated light boxes and large-scale outdoor posters. The identity system is further extended through architectural installations, where mirrored pavilions interact with the site's red brick facades to create a dialogue between contemporary form and historical context. Creative development was led by graphic designer Artem Strizhkov, with photography provided by Alexey Bogolepov, Igor Simkin, and Katya Nikitina.

Clean, Horizontal

Natural light

Advertising Campaign