New Holland Island
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2022
Description
New Holland Island's brand identity project integrates graphic design and wayfinding across the site’s historic, red-brick architectural landscape. The system focuses on minimalist typography and high-contrast layouts, featuring exhibition details and event information through a series of illuminated light boxes and exterior signage. The visual approach uses clean, monochrome elements to balance contemporary design with the site's industrial heritage. Development of the identity was led by Artem Strizhkov, with photography provided by Alexey Bogolepov, Igor Simkin, and Katya Nikitina.
Style
Clean, Horizontal
Techniques
Natural light
Color
Jet Black
Pure White
Context
Advertising Campaign
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