NASCAR

NASCAR, Fox Sports, Super Bowl LIX Promo · Heroes

This promotional spot for NASCAR, developed for Fox Sports and Super Bowl LIX, builds anticipation for upcoming motorsport coverage. The piece combines high-energy racing sequences with portraiture of drivers in professional gear. Directed by Patrick Koitzsch, the production utilizes a combination of live-action technique and archival footage. The edit leans into a cinematic and saturated aesthetic, using fast cuts, slow motion, and dramatic lighting to heighten the intensity of the track atmosphere.

NASCAR · 75th Anniversary Anthem

NASCAR · Swear Jar

NASCAR leans into the intensity of professional stock car racing with its 'Swear Jar' commercial, developed by the team at 72andSunny LA. The spot utilizes a fast-paced live-action technique to capture high-octane racing sequences, including pit stops and in-cockpit audio from the drivers. Contrasting the high-speed track footage, the campaign integrates 3D render / CGI elements, featuring a glass jar that fills with dollar bills as the race action unfolds. This horizontal commercial maintains a rhythmic edit to match the synchronized driver audio with the studio-shot graphic sequences.

NASCAR · Battle

NASCAR explores the intersection of industrial craft and personal ritual in 'Battle.' The project captures a series of vignettes that balance the intensity of automotive preparation with moments of quiet focus, leaning into cinematic visual pacing. Featuring production by GREATERGOOD, the piece utilizes moody, low-key lighting to highlight details ranging from workshop welding sparks to the meticulous arrangement of candles. The sequence employs live-action technique to bridge the gap between heavy machinery and human preparation.

NASCAR · Loudest Billboard - Case Study

NASCAR brings its motorsport-inspired branding to the streets of New York City in this case study documenting an attempt at the Guinness World Record for the loudest billboard. The activation features a high-decibel promotional event that garnered live broadcast coverage, capturing the reactions of onlookers and the logistical scale of the stunt. The project was developed by 72andSunny LA, employing a documentary-style approach to record the live-action execution. By focusing on the mechanics of the event and public interaction, the production leans into a clean, cinematic aesthetic that archives the intensity of the activation for a broader sports audience.

NASCAR · Battle

NASCAR's Battle is a cinematic project that highlights the tension and technical precision behind high-performance automotive culture. The film cuts between quiet, ritualistic moments in domestic settings and the visceral, industrial energy of the workshop. Produced by GREATERGOOD, the piece utilizes low-key lighting and tactile, matte-textured visuals to emphasize a shift from preparation to intensity. The work anchors its narrative in the contrast between shadowed workshop environments and the dusk-lit atmosphere of mechanical craftsmanship.

NASCAR · RIR

NASCAR · HYPE

NASCAR · The roads that carry us forward

NASCAR · Driver Anthem

NASCAR · Zuri

NASCAR · Any Questions