NASCAR
Loudest Billboard - Case Study
Brand
Date
Jun 2026
Description
NASCAR brings its motorsport-inspired intensity to New York City in this case study documenting the attempt to set a Guinness World Record for the loudest billboard. The activation features a live-action technique designed to capture the high-decibel spectacle and immediate public reaction to the brand's promotional event. Produced with creative from 72andSunny LA, the film uses a documentary-style format to frame the scale of the activation. The production incorporates news footage and on-site observation to highlight the engagement generated by this motorsport marketing effort.
Style
Documentary, Horizontal, Action, Clean
Industries
Motorsport
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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