NASCAR: Loudest Billboard - Case Study
Brand
Date
Jun 2026
Description
NASCAR brings its motorsport-inspired branding to the streets of New York City in this case study documenting an attempt at the Guinness World Record for the loudest billboard. The activation features a high-decibel promotional event that garnered live broadcast coverage, capturing the reactions of onlookers and the logistical scale of the stunt. The project was developed by 72andSunny LA, employing a documentary-style approach to record the live-action execution. By focusing on the mechanics of the event and public interaction, the production leans into a clean, cinematic aesthetic that archives the intensity of the activation for a broader sports audience.
Style
Documentary, Horizontal, Action, Clean
Industries
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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