Mort & Max

Mort & Max · Brand Identity

Mort & Max presents a comprehensive brand identity system across digital and physical touchpoints, designed by Carla Palette. The project highlights a playful beverage branding strategy, incorporating bold typography and high-contrast color blocking to establish product visibility. Key assets include a series of outdoor advertising billboards and social media layouts, utilizing 3D render/CGI techniques to integrate product packaging. The visual language balances minimalist design with tactile elements, extending from large-scale poster installations to stationery applications like textured paper business cards.