Mort & Max: Brand Identity
Brand
Date
Oct 2021
Description
Mort & Max presents a comprehensive brand identity system across digital and physical touchpoints, designed by Carla Palette. The project highlights a playful beverage branding strategy, incorporating bold typography and high-contrast color blocking to establish product visibility. Key assets include a series of outdoor advertising billboards and social media layouts, utilizing 3D render/CGI techniques to integrate product packaging. The visual language balances minimalist design with tactile elements, extending from large-scale poster installations to stationery applications like textured paper business cards.
Style
Horizontal, Commercial, Graphic
Techniques
Typography, 3D render / CGI
Industries
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