Mort & Max

Oct 2021

Mort & Max presents a comprehensive brand identity system across digital and physical touchpoints, ranging from outdoor advertising to minimalist business stationery. Designed by Carla Palette, the identity utilizes a versatile visual language characterized by bold typography, vibrant color-blocking, and high-impact graphic elements. The project features extensive 3D render and CGI applications for beverage packaging, set against clean, saturated backgrounds. This graphic system extends into social media layouts and large-scale billboard placements, incorporating distinct promotional starburst motifs and recurring serif slogans. The application of tactile paper stocks for print collateral rounds out the cohesive brand aesthetic.

Horizontal, Commercial, Graphic

Typography, 3D render / CGI

Beverages