Microlog

Microlog · Brand Identity

The brand identity for Microlog spans the technology and digital platform sector, unifying hardware design with interface systems. Through a combination of 3D render/CGI visualizations and motion graphics, the project maps a cohesive aesthetic featuring a crimson, red, and cream color palette paired with minimalist typography. Developed by a multidisciplinary team including Øyedrops on graphic design and Christopher S. Larsen, Steffen S. Larsen, and Andreas Nygård on concept and art direction, the work emphasizes geometric precision and modern corporate design principles. The identity integrates across physical kiosks, digital displays, and print documentation, utilizing clean, polished motion to demonstrate user interface interactions and smart payment functionality.