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Microlog

Brand Identity
Date

Jan 2025

Description

The brand identity for technology firm Microlog establishes a cohesive visual language across both physical hardware and digital platforms. Developed by a multidisciplinary team, the project integrates geometric precision with a vibrant crimson and cream color palette, applied to everything from self-service payment kiosks to architectural signage and responsive user interfaces. Creative direction by Christopher S. Larsen, Steffen S. Larsen, and Andreas Nygård drives a minimalist design approach, utilizing clean 3D render / CGI techniques and fluid motion graphics. The visual execution emphasizes technical functionality through sleek metallic surfaces and crisp vector-based typography, creating a unified presence across retail environments and digital software environments alike. Additional contributions include graphic design by Øyedrops, design work by Andreas Nygård, Steffen S. Larsen, and Are Kleivan, alongside motion and 3D production from an extended creative team.

Style

Horizontal, Commercial, Clean

Industries

Apps & Digital Platforms

Context

Brand Film / Corporate Video

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