MetroBus

MetroBus · Brighton

MetroBus presents the 'Brighton' project, an animated commercial campaign designed to promote public transit usage throughout the winter season. The creative execution, led by AdSmart from Sky, utilizes a flat vector animation aesthetic to navigate through urban and festive snowy landscapes. The narrative visualizes the transit experience through a retro-inspired lens, incorporating bright color palettes and stylized city elements. The campaign leverages horizontal animation formats to communicate its seasonal message with clean typography and rhythmic motion.