MetroBus
Brighton
Brand
ProjectBrighton
Date
Jan 2025
Description
MetroBus presents the 'Brighton' campaign, an animated promotional series designed to encourage public transit ridership during the winter season. The project features a bright blue bus navigating through diverse urban and snowy landscapes, rendered in a clean, flat vector animation style. Developed by AdSmart from Sky, the creative uses festive imagery, including bunting flags and seasonal housing, to establish a cheerful tone. The visuals rely on a retro-inspired aesthetic to convey travel reliability across the cityscape.
Style
Horizontal, Commercial, Retro
Techniques
Animation, Vector
Industries
Vehicle Rental & Rideshare
Color
Royal Blue
Pure White
Golden Yellow
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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