MetroBus: Brighton
Brand
Date
Jan 2025
Description
MetroBus presents the 'Brighton' project, an animated commercial campaign designed to promote public transit usage throughout the winter season. The creative execution, led by AdSmart from Sky, utilizes a flat vector animation aesthetic to navigate through urban and festive snowy landscapes. The narrative visualizes the transit experience through a retro-inspired lens, incorporating bright color palettes and stylized city elements. The campaign leverages horizontal animation formats to communicate its seasonal message with clean typography and rhythmic motion.
Style
Horizontal, Commercial, Retro
Techniques
Animation, Vector
Industries
Color
Royal Blue
Pure White
Golden Yellow
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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