McDonald's Indonesia

McDonald's Indonesia · Sepenuhnya Indonesia: The Boat

McDonald’s Indonesia presents 'Sepenuhnya Indonesia: The Boat,' a campaign spot that leans into morning travel and local community connection. The narrative focuses on the rhythm of a bustling pier at dawn, capturing the collective energy of commuters and sailors preparing for a day on the water. Produced by Imagen Pictures, the film utilizes cinematic drone footage to frame the landscape. The live-action technique emphasizes the scale of the morning commute against a nautical backdrop, supported by sound design from Bumblebee Studio and Space Bar. Creative development was managed by Leo Indonesia, with post-production and visual effects provided by Mastermind Studio.