McDonald's Indonesia

Feb 2026

McDonald’s Indonesia presents 'Sepenuhnya Indonesia: The Boat,' a cinematic commercial project that explores the quiet, early morning rhythm of a bustling pier. Through a live-action technique, the film captures the nuances of community travel as passengers and workers navigate the transition from dawn to sunrise. Produced by Imagen Pictures, the campaign leans into a nostalgic tone, utilising drone footage to frame the local landscape against the movement of a passenger boat across calm waters. The project features creative development by Leo Indonesia, with additional post-production and sound design provided by Mastermind Studio, Bumblebee Studio, and Space Bar.

Horizontal, Cinematic, Cool, Nostalgic

Drone footage

Fast Food

Bridge

TVC / TV Commercial