Marigold

Marigold · Brand Identity

The brand identity for Marigold establishes a comprehensive visual language for the Las Vegas restaurant, bridging modern culinary presentation with a distinct mid-century aesthetic. Designed by Saint-Urbain, the identity leans into a vibrant, high-contrast palette of saturated oranges, yellows, and deep purples, paired with tactile material choices like textured concrete and fabric. Photography by Nord and Vincent Castonguay documents the brand across diverse touchpoints, including stationery, apparel, and culinary flat lays. The execution incorporates retro graphic elements and varied typography—specifically Pencil Signature and ABC Diatype Mono Bold—to anchor the brand's presence. Techniques such as analogue film grain, 3D render-style compositions, and natural light staging are used to define the restaurant's visual hierarchy.