Marigold

Jan 2022

The brand identity for Marigold establishes a cohesive visual language across digital, print, and environmental touchpoints. Designed by Saint-Urbain, the identity leans into a vibrant, high-contrast palette and retro-inspired typography, utilizing custom font pairings like Pencil Signature and ABC Diatype Mono to ground the restaurant's presence within the Las Vegas culinary scene. The execution pairs clean graphic elements with organic textures, including menu layouts and collateral pieces that play with bold color blocking and natural light. Photography by Nord and Vincent Castonguay documents these assets, capturing a tactile mix of studio-lit product mockups and documentary-style urban imagery that emphasizes the brand's mid-century aesthetic.

Horizontal, Commercial, Warm, Clean

Restaurants

Advertising Campaign