Maeden
Featured Maeden projects
This week's top Maeden projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Maeden · Pré -Spring/Summer 2027
For their Pre-Spring/Summer 2027 collection, Maeden masterfully navigates the intersection of functional luxury and sculptural art, presenting a suite of leather accessories that emphasize architectural precision. Through the lens of photographer Casper van der Linden, the campaign leans into a clean, refined visual language, utilizing a mix of commercial studio strobe and soft natural light to define the tactile quality of the materials. Each piece, from the structured cylindrical handbag to the supple, unstructured chocolate-brown tote, is treated as a study in form, often contrasted against organic wooden elements or crisp, tailored fashion staples styled by Louis Prier Tisdall. This editorial approach prioritizes a minimalist aesthetic, allowing the smooth, premium leather surfaces and subtle, high-key lighting to take center stage. By focusing on the interplay between deep black leather and soft, neutral textiles, the collection communicates a professional and contemporary vision of modern style. The images strip away extraneous distraction, favoring a high-end, uncluttered composition that elevates the bags from mere accessories to essential components of a well-curated wardrobe. With a commitment to sleek, enduring design, this project serves as a compelling exploration of materiality and silhouette, perfectly capturing the nuanced balance between soft, organic folds and sharp, rigid edges that define the Maeden house identity.
Project Maeden · Maeden Pre-Spring Summer 2024
Maeden presents its Pre-Spring Summer 2024 collection through a series of refined fashion campaign and editorial images. The work focuses on the intersection of modern accessory design and clean studio aesthetics, highlighting the sculptural forms and textures of the brand's latest leather handbags. Photographer Casper van der Linden captures the collection against stark, minimalist backdrops. The imagery relies on crisp lighting and deliberate shadows to define the silhouettes of the bags, with makeup by Liselotte van Saarloos maintaining a polished, understated look on model Tessa Bruinsma. The campaign emphasizes a clean, commercial approach to luxury accessory photography.
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