Maeden

Jun 2026

For their Pre-Spring/Summer 2027 collection, Maeden masterfully navigates the intersection of functional luxury and sculptural art, presenting a suite of leather accessories that emphasize architectural precision. Through the lens of photographer Casper van der Linden, the campaign leans into a clean, refined visual language, utilizing a mix of commercial studio strobe and soft natural light to define the tactile quality of the materials. Each piece, from the structured cylindrical handbag to the supple, unstructured chocolate-brown tote, is treated as a study in form, often contrasted against organic wooden elements or crisp, tailored fashion staples styled by Louis Prier Tisdall. This editorial approach prioritizes a minimalist aesthetic, allowing the smooth, premium leather surfaces and subtle, high-key lighting to take center stage. By focusing on the interplay between deep black leather and soft, neutral textiles, the collection communicates a professional and contemporary vision of modern style. The images strip away extraneous distraction, favoring a high-end, uncluttered composition that elevates the bags from mere accessories to essential components of a well-curated wardrobe. With a commitment to sleek, enduring design, this project serves as a compelling exploration of materiality and silhouette, perfectly capturing the nuanced balance between soft, organic folds and sharp, rigid edges that define the Maeden house identity.

Commercial, Editorial

Studio strobe

Bags & Accessories, Fashion