Living Stories Lab

Living Stories Lab · Brand Identity

Living Stories Lab introduces a comprehensive brand identity that centers on the theme of collective storytelling. Developed by design studio &why, the project establishes a cohesive visual language through minimalist graphic design and 3D rendering. The identity incorporates a distinctive palette of pastel pinks, deep magentas, and rich purples, applied across both digital interface elements and large-scale environmental signage. Techniques such as motion graphics and clean vector typography provide a sense of precision, while 3D render/CGI elements add tactile, glossy dimensions to the brand marks. The design system bridges the gap between digital interaction and physical space, appearing on everything from minimalist monitors and transit advertising to architectural wall panels.