Living Stories Lab

Nov 2024

Living Stories Lab introduces a cohesive brand identity that blends digital precision with tactile, sculptural forms. The project integrates motion graphics, typography, and environmental installations to establish a visual language centered on collective storytelling. Execution across the brand system relies on a minimalist aesthetic, frequently employing pastel color palettes and abstract geometric compositions. Designed by &why, the identity moves between clean, high-contrast digital interfaces and physical, architectural applications. The work utilizes 3D render techniques and vector path construction to maintain structural consistency, whether on backlit transit displays or interior installations. Visie Admin provided project direction, overseeing the deployment of the system across both physical and commercial digital platforms.

Clean, Commercial