Lite n' Easy

Lite n' Easy · Spring Campaign - Matt

Lite n' Easy’s Spring campaign, developed by Ogilvy Australia, adopts a comedic quiz format to explore personal weight loss journeys. The spot features Australian personality Christian Hull in a brightly lit residential setting, utilizing dynamic camera tracking to follow a lighthearted, structured interview. The production, supported by Photoplay / Playtime and Zenith, balances a clean, live-action aesthetic with integrated graphic overlays. By leveraging a humorous narrative style, the commercial highlights the brand's food and beverage offerings within a relatable, conversational framework.

Lite n' Easy · Spring Campaign - Brooke & Adam

Lite n' Easy’s Spring Campaign features country music artists Brooke and Adam in a conversational spot focused on healthy meal choices. Set within a domestic dining room, the commercial captures an intimate dinner with host Christian Hull, showcasing dishes such as grilled beef burgers and beef burrito bowls. Developed by Ogilvy Australia with production support from Photoplay / Playtime, the project utilizes a live-action technique to lean into a warm, inviting aesthetic. The visual approach relies on string lights and candlelit interiors to maintain a grounded, lifestyle-oriented atmosphere.

Lite n' Easy · Spring Campaign - Candice

Lite n' Easy’s Spring campaign features personality Christian Hull and guest Candice in a lighthearted, live-action commercial spot. The narrative unfolds in a relaxed backyard setting, leaning into a humorous tone that contrasts a home day-spa experience with the efficiency of meal delivery. Produced by Photoplay / Playtime with creative from Ogilvy Australia, the piece uses clean visuals and natural light to showcase the product. The film captures an unscripted dynamic as the pair transition from poolside lounging to a focus on the brand's sweet and sour chicken meal, highlighting the convenience of the CPG offering.

Lite n' Easy · You do you. I'm doing Lite n' Easy