Lite n' Easy
Spring Campaign - Candice
Brand
ProjectSpring Campaign - Candice
Date
Sep 2026
Description
Lite n' Easy’s Spring campaign features personality Christian Hull and guest Candice in a lighthearted, live-action commercial spot. The narrative unfolds in a relaxed backyard setting, leaning into a humorous tone that contrasts a home day-spa experience with the efficiency of meal delivery. Produced by Photoplay / Playtime with creative from Ogilvy Australia, the piece uses clean visuals and natural light to showcase the product. The film captures an unscripted dynamic as the pair transition from poolside lounging to a focus on the brand's sweet and sour chicken meal, highlighting the convenience of the CPG offering.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Slate
Background
Outdoor Pool
Context
Advertising Campaign
Associated creatives
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