Lite n' Easy

Spring Campaign - Candice

Date

Sep 2026

Description

Lite n' Easy’s Spring Campaign, produced by Photoplay / Playtime, features a commercial spot centering on a lighthearted interaction between personality Christian Hull and guest Candice. Captured in a relaxed, sun-drenched backyard day spa setting, the film lean into a natural, clean aesthetic. Developed with Ogilvy Australia and media support from Zenith, the live-action project highlights the convenience of pre-prepared meal delivery. The narrative transitions from a casual lounge-side conversation to a focus on the brand’s sweet and sour chicken meal, utilizing a humorous tone to present the product.

Style

Humorous, Horizontal, Commercial, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Slate

Background

Outdoor Pool

Context

Advertising Campaign