L'Épicerie Coopérative de Nozay

L'Épicerie Coopérative de Nozay · Brand Identity

L'Épicerie Coopérative de Nozay commissioned a comprehensive brand identity that leans into a tactile, artisanal aesthetic for the grocery sector. The project, developed by Appelle moi Papa with print execution from Grand Royal Studio and Parades, utilises a series of printed collateral to establish the cooperative’s visual language. Central to the design is a reliance on textured, off-white paper stock, providing a physical foundation for bold typography and organic, illustrative motifs. The application incorporates screen print techniques to achieve sharp registration and high contrast, balancing retro colour palettes with clean, minimalist layouts.