L'Épicerie Coopérative de Nozay

Sep 2025

L'Épicerie Coopérative de Nozay introduces a fresh visual system defined by its tactile print collateral and artisanal aesthetic. Developed through a collaboration between Appelle moi Papa, Grand Royal Studio, and Parades, the project leans into a clean, graphic sensibility that prioritizes organic illustrations and custom typography. The identity system is built on textured, off-white paper stocks, utilizing a palette of earthy tones and vibrant ink applications. By blending minimalist layout structures with retro-inspired graphic motifs, the work establishes a distinct visual presence for the grocery cooperative, highlighting an approach that values material quality and precise, screen-printed execution.

Clean, Vertical, Artistic

Typography, Screen print / silkscreen

Grocery

Paper Texture

Advertising Campaign