L'Épicerie Coopérative de Nozay: Brand Identity

Sep 2025

L'Épicerie Coopérative de Nozay commissioned a comprehensive brand identity that leans into a tactile, artisanal aesthetic for the grocery sector. The project, developed by Appelle moi Papa with print execution from Grand Royal Studio and Parades, utilises a series of printed collateral to establish the cooperative’s visual language. Central to the design is a reliance on textured, off-white paper stock, providing a physical foundation for bold typography and organic, illustrative motifs. The application incorporates screen print techniques to achieve sharp registration and high contrast, balancing retro colour palettes with clean, minimalist layouts.

Clean, Vertical, Artistic

Typography, Screen print / silkscreen

Paper Texture

Advertising Campaign