LE SSERAFIM
Featured LE SSERAFIM projects
This week's top LE SSERAFIM projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
LE SSERAFIM, ILLIT, KATSEYE · Iconic by Mistake
The music video for 'Iconic by Mistake' unites artists from LE SSERAFIM, ILLIT, and KATSEYE in a high-energy performance sequence. Directed and produced with a focus on movement, the film captures the artists as they perform across the cabin and cargo bay of a moving truck at night. The production employs live-action technique and cinematic camera work to track the choreography, utilizing low-key lighting punctuated by red and blue exterior flashes. Atmospheric post-production and slow motion sequences round out the visual execution of this music and entertainment project.
Project LE SSERAFIM · Brand Identity
HuskyFox developed the brand identity for music group LE SSERAFIM, establishing a visual system defined by high-contrast monochrome tones and minimalist graphic design. The project encompasses a diverse range of assets, including digital UI elements, motion graphics, and physical product collateral such as album packaging, stationery, and apparel. Utilizing a clean, modern aesthetic, the identity relies on bold typography and sharp silhouettes to create a cohesive look. The execution features techniques like emboss and deboss detailing, vector-based motion graphics, and mixed-media collage, consistently anchored by a stark black-and-white color palette.
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