LE SSERAFIM: Brand Identity
Brand
Date
Jul 2024
Description
HuskyFox developed the brand identity for music group LE SSERAFIM, establishing a visual system defined by high-contrast monochrome tones and minimalist graphic design. The project encompasses a diverse range of assets, including digital UI elements, motion graphics, and physical product collateral such as album packaging, stationery, and apparel. Utilizing a clean, modern aesthetic, the identity relies on bold typography and sharp silhouettes to create a cohesive look. The execution features techniques like emboss and deboss detailing, vector-based motion graphics, and mixed-media collage, consistently anchored by a stark black-and-white color palette.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Industries
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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