Lacta
Featured Lacta projects
This week's top Lacta projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Lacta · The Reconquer
Lacta's campaign film, The Reconquer, centres on a narrative set within the bustling environment of a railway station. Produced by GREATERGOOD, the film tracks a young man moving through a crowd, set against a backdrop of vintage carriages and passengers. The execution relies on live-action techniques to frame the scene, utilizing warm, natural light that filters through the station canopy. The project captures the atmosphere through a mix of medium tracking shots and cinematic composition, emphasizing movement and environmental detail.
Lacta · Manifesto
Lacta explores themes of human connection and introspection in its latest campaign, Manifesto. The project comprises a series of cinematic vignettes that observe individuals across various everyday settings, from quiet moments at a diner counter to contemplative scenes on public transit. The commercial leans into a muted, desaturated aesthetic. By utilizing live-action technique and soft lighting, the narrative shifts focus toward the quiet, domestic, and social environments inhabited by the characters. Production for the campaign was handled by GREATERGOOD.
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