Lacta
The Reconquer
Brand
ProjectThe Reconquer
Date
Jun 2026
Description
Lacta's campaign film, The Reconquer, centres on a narrative set within the bustling environment of a railway station. Produced by GREATERGOOD, the film tracks a young man moving through a crowd, set against a backdrop of vintage carriages and passengers. The execution relies on live-action techniques to frame the scene, utilizing warm, natural light that filters through the station canopy. The project captures the atmosphere through a mix of medium tracking shots and cinematic composition, emphasizing movement and environmental detail.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Analogue / film, Natural light
Industries
Beverages
Color
Jet Black
Pure White
Background
Transport Hub
Context
TVC / TV Commercial
Associated creatives
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