Kuda

Kuda · One of Us

Kuda’s 'One of Us' campaign captures the pulse of urban nightlife through a series of atmospheric vignettes. Developed by VML Riyadh, this cinematic commercial shifts between illuminated city tunnels and candid outdoor dining scenes to build an immersive, lived-in narrative. Produced by Ali Kalthami, the piece leverages moody, low-key lighting and gritty visual textures to emphasize human connection within the cityscape. This live-action project grounds the brand within the local food and beverage scene by focusing on the authentic rhythm of nighttime social interactions.