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Kuda

One of Us
Brand
ProjectOne of Us
Date

Dec 2024

Description

Kuda presents 'One of Us', a cinematic commercial that captures the energy of nighttime urban life. The film leans into gritty, atmospheric visuals to document a series of candid interactions across city streetscapes and outdoor dining environments. Produced by Ali Kalthami with creative work by VML Riyadh, the piece utilizes moody, low-key lighting and cinematic framing. This live-action project focuses on the intersection of human connection and the food and beverage landscape within a metropolitan setting.

Style

Horizontal, Cinematic, Moody, Gritty

Industries

Restaurants

Context

TVC / TV Commercial

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