King's Hawaiian

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King's Hawaiian · MMMBites

King's Hawaiian presents MMMBites, a commercial spot centering on the introduction of cinnamon swirl bites within a corporate office setting. The campaign leans into playful workplace dynamics as a colleague shares the product with coworkers to the sound of a portable keyboard. The production utilizes a live-action technique, capturing the interaction through clean, horizontal frames. Natural office lighting defines the environment, maintaining a focus on the shared snacking experience. Creative development was led by Max Cooper, with production services provided by Gravy Films. Post-production and VFX work were completed by Royal Muster, Cut + Run, and Parliament.

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