King's Hawaiian
MMMBites
Brand
ProjectMMMBites
Date
Sep 2026
Description
King's Hawaiian presents MMMBites, a live-action commercial spot highlighting the social potential of their cinnamon swirl bites in a corporate office setting. The narrative centers on a colleague introducing the snack to his team, underscored by a musical performance on a portable keyboard that channels a lighthearted workplace energy. Produced by Gravy Films, the spot utilizes clean, natural office lighting to emphasize the product in a familiar, everyday environment. Agency and creative direction by Max Cooper anchors the project, with post-production and visual effects support provided by Royal Muster, Cut + Run, and Parliament.
Style
Horizontal, Commercial, Action, Clean
Industries
CPG / Packaged Food
Color
Jet Black
Camel
Off-White
Background
Office
Context
TVC / TV Commercial
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