King's Hawaiian: MMMBites
Brand
Date
Sep 2026
Description
King's Hawaiian presents MMMBites, a commercial spot centering on the introduction of cinnamon swirl bites within a corporate office setting. The campaign leans into playful workplace dynamics as a colleague shares the product with coworkers to the sound of a portable keyboard. The production utilizes a live-action technique, capturing the interaction through clean, horizontal frames. Natural office lighting defines the environment, maintaining a focus on the shared snacking experience. Creative development was led by Max Cooper, with production services provided by Gravy Films. Post-production and VFX work were completed by Royal Muster, Cut + Run, and Parliament.
Style
Horizontal, Commercial, Action, Clean
Industries
Color
Jet Black
Camel
Off-White
Background
Office
Context
TVC / TV Commercial
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