Kidney Research

Kidney Research · Mar 22 TVC

This Kidney Research UK public awareness campaign utilizes a documentary-style approach to communicate the realities of kidney disease. The spot features a series of personal interviews with patients and medical specialists conducted within an industrial loft setting. The production relies on natural light and clean compositions to highlight the speakers as they provide firsthand insights and statistics. Creative production for the project was handled by AdSmart from Sky. The execution favors a live-action technique, focusing on direct-to-camera testimonials framed against the textured backdrop of exposed brick and large windows.